GOOG Will Die an Open Death : Venture Capital Blog : VC Blog : Venture Blog : Florida Venture Blog by Dan Rua

No-BS Venture Thoughts for No-BS Entrepreneurs.

A running perspective on Florida's growing tech and venture community, with an occasional detour to the Southeast/national scene, venture capital FAQs and maybe a gadget or two....

By Dan Rua, Managing Partner of Inflexion Partners -- "Florida's Venture Fund".

I've been digging into open search, playing around with Hadoop, Nutch, Wikia Search and other efforts. I don't think it's close to supplanting GOOG, but it will eventually. It will start with better results and/or better display of results -- particularly to niche/long-tail needs. The key will be when someone applies a sustainable revenue model to Open Search in a manner that allows distribution channels to get off the GOOG candy.

The fight hasn't been about search quality for some time. It's been about buying distribution. However, there have only been a few players with search quality high enough to test distribution models. When Open Search allows anyone to match search quality/display, then creative monetization models will emerge -- unlocking distribution in the process.

Yahoo's recent "An Open Approach to Search" post was nice to see, but it's just the tip of the iceberg...

Related images: yahoo, google, hadoop, nutch, wikia search, open search

Labels: google, google coop, hadoop, nutch, open search, wikia, yahoo answers, yhoo

Comments (1)

Qian said...: Dan, do you think open search might face the same challenges as Linux has with MS? Would the inertia of Google be as difficult to overcome as Microsoft's has proved to be or do you think search would be a different story because of lower barriers to switching?; 8:39 AM

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GOOG Will Die an Open Death

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